pilsen riverside
The concept was developed with Matouš Kos and Adam Hudec. This visual identity takes inspiration from puddles found along the Pilsen riverside, a place that regularly hosts cultural events. We created our own water forms and transformed them into clean 3D illustrations. This gave us a clean and fresh visual that doesn't burden the existing system, but rather builds upon it. At the same time, we continue the established water theme from previous years. An integral part of the logo's typeface is the underline. This element was additionally given a compositional role — it anchors the bottom line of text, like a dropdown menu. The project received a second place in the open call.
